![]() ![]() AT&T TV Now is only found if you click on streaming. AT&T TV Now to ask a question.ĪT&T's website does not help. This has resulted in many of our readers confused about how they contact. When you try to contact AT&T TV Now you need to use the contact information for AT&T TV. To make matters even worse, most tech support for AT&T TV Now is labeled AT&T TV on AT&T's website. AT&T’s confusion went beyond mobile appĪT&T's naming problem goes beyond app store descriptions, as Cord Cutters News reported a few days ago: AT&T TV has two-year contracts, prices that rise automatically after a year, fees for activation and early termination of service, a Regional Sports Fee, and "certain other additional fees and charges." Both services offer a linear set of TV channels over the Internet, but AT&T TV Now has simpler pricing and no contracts. "We've rebranded DirecTV Now to AT&T TV," the app description also says.įurther Reading AT&T brings cable TV prices to online streaming with $135 monthly planĪT&T TV is more similar to traditional cable or satellite TV than AT&T TV Now. Say hello to AT&T TV," AT&T says in its app page on both Google Play for Android and Apple's App Store for iPhone, iPad, and Apple TV. "The DirecTV Now you know is getting a new name. But that isn't the case, as AT&T is incorrectly telling customers that the old DirecTV Now service is now called "AT&T TV." While that is confusing, you'd think AT&T itself would be able to keep track of the names of its own streaming services. To recap, AT&T eliminated its DirecTV Now brand name and renamed that service "AT&T TV Now." AT&T also rolled out a completely new service and called it "AT&T TV," the same name without "Now." These two services, with different channel and pricing schemes, are offered through the same app called "AT&T TV." But it has turned out even worse than we expected, because AT&T itself has been calling one of the services by the wrong name in its communications with customers. ![]() This obviously had the potential to confuse consumers, as we wrote in our coverage in July. ![]() In addition, the channel lineup is far more similar to what existing cable and satellite TV subscribers will already be used to.Further Reading AT&T kills DirecTV Now brand name as TV subscribers leave in droves The device actually runs on Android TV which also makes it compatible with many other Android streaming apps. Instead, AT&T sends out a streaming set-top box to users that they can self-install by simply connecting the device to their TV, just like they would with any other streaming player. From the good perspective, AT&T TV does not require someone to come out to a subscriber’s home or any complicated installation. However, the price shoots up to $93 per month in the second year. For example, the least expensive plan is labelled as the "Entertainment" package and costs $49.99 per month for the first 12 months. What’s more, while the prices are currently low, they are only introductory discounts and increase (a lot) in the second year. AT&T TV requires subscribers to sign up to a two-year agreement. Instead, the new live TV streaming service offers an experience that’s very similar to what existing cable and satellite customers get - both in terms of the good and the bad. The new AT&T TV is designed for those looking to cut the physical cord, without actually cutting the cord in the new-age sense.
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